SÜRDÜRÜLEBİLİR MARKA KENTE DOĞRU: EDİRNE KIRMIZISI
The values of brand city components, which are both tangible and intangible, raise the brand value of the city, provide the emotional bond with the city, and redirect the city to rediscover, make the city a sustainable brand destination. The spirituality, arts and culture earned by Edirne as the capital city of the Ottoman Empire for almost 100 years can still be felt in the city even after 100 years of the end of the Ottoman empire. It is possible to see the most beautiful works of handicrafts such as calligraphy, miniature painting, painting, gilding, wood carving, Mis soap (Fruit shaped soap) making, sericulture in Edirne during the Ottoman capital. It is also known that “Edirne Red” color plays an important role at the works produced during the Ottoman Empire, especially in miniature “Edirne Red” is used very intensively. “Edirne Red” functionally used in the portraits of the Ottoman sultans and war scenes.
When “Edirne Red” is taken in the context of rural tourism, it is confronted as a touristic product which is based on culture, art, commercial and natural resources. It is becoming more important as an alternative or complement to the existing tourism products in Edirne. In this study, the history of Edirne red, the development process and the role of rebranding the Edirne destination will be tried to be explained.